Restoring true nature to snacking.
GREEN’CROQ was born from a simple conviction: the best way to preserve a fruit is to remove its water without ever removing its nature.
The origin
It all starts with an ordinary gesture: opening a kitchen drawer to find a bag of dried fruit, bland, sticky, unrecognisable. Beside it, a punnet of overripe strawberries, destined for the compost. Two conservation failures, one shared question.
Why does there not exist a way to keep the strawberry true to itself — its colour, its aroma, its freshness — without refrigeration or preservatives?
From that question, GREEN’CROQ was born.
The conviction
Three principles guide every one of our decisions, from field to pouch.
Nature untouched
Freeze-drying removes water without ever applying heat. Vitamins, aromas and colours stay true to the fruit picked at peak ripeness.
Zero waste
We source from French supply chains and transform harvests at their finest moment, giving surplus produce a second life.
Nomad format
A stable, lightweight, preservative-free product that keeps for months and can be enjoyed anywhere — from the hotel bar counter to the sports bag.
Discovering the process
Four years to turn an intuition into a house. Every step was guided by a single principle: never take anything essential away from the fruit.
- 2023
The idea takes root
An observation: fresh fruit spoils, dried fruit disappoints. What's missing is a path that preserves the true nature of the product.
- 2024
Discovering the process
We discover low-temperature freeze-drying and launch our first trials with French market gardeners.
- 2025
The first batches
Strawberry, raspberry, mango, beetroot: the range takes shape. The crisp texture wins everyone over.
- 2025
The first partners
Hotel bars, fine grocers and pastry houses adopt GREEN'CROQ as their signature flavour.
- 2026
Opening to the public
The online shop and the GREEN'CROQ Club are launched. The house opens its doors to curious gourmets.
The laboratory
Discreet expertise, obsessive rigour. Three gestures, a thousand details.
Sourcing
Orchards and market gardens selected across France. Picked at full ripeness, transformed within 48 hours.
Low-temperature freeze-drying
The frozen fruit passes directly from solid to vapour, under vacuum. The cellular structure stays intact.
Quality control
Every batch is tasted, measured, traced. No additives, no added sugar, no colouring. Total transparency.
“Make true nature accessible, everywhere, all the time — without compromising on taste, without compromising on the planet.”
The house in numbers
A community of discerning tastes
Starred hotel bars, fine grocers, athletes, attentive parents, pastry chefs, bakers, curious gourmets. What they share: a refusal of unnecessary compromise. Join the GREEN’CROQ Club to be the first to hear about our new launches, recipes and behind-the-scenes stories.
- Hotels & palaces
- Bars & mixologists
- Fine grocers
- Pastry chefs & bakers
- Companies & concierge services